about Me

It’s deeply important to me that my work is meaningful; that what I produce, and that the lives my work touches result in something positive. This value, along with constantly learning, innovating, and finding time to laugh, form the basis of my guiding principles.

It has led me to work for organizations I believe in. I have spent the majority of my career working in the world of nonprofit organizations -- furthering social justice, equity, and making my community and world a better place.

You can contact me via email: adelewh@gmail.com

My resume

About me:

I design, produce and manage online marketing in a collaborative environment. I organize project needs into creative direction, then implement a team's shared vision. And I manage chaos into on-time deliverables (while simultaneously singing Broadway standards).

Why you should hire me:

I'm so glad you asked! It's not just my background in leading successful projects, or my ability to work with a wide range of people (developers, vendors, writers), but I'm also passionate about the work I do and my impact on those I work with. I'm a leader, I'm kind-of funny, and I like to laugh.

Digital technology

(aka software and applications I’m really good at)

CRM

Blackbaud (Convio) donor database and email campaigns, Dynamics, Pardot, Salesforce

CMS

Drupal, Wordpress

Adobe

InDesign, Illustrator, Photoshop, Premiere, After Effects

Wireframing and design

Sketch, Omnigraffle, Balsamiq, Moqups

UX/UI prototype

Framer, Axure, Webflow

SEO/SEM

Google Analytics, Google Tag Manager, Google Ads, Hotjar

Collaborative tools

Jira, Basecamp, RedMine, Asana

Hand-coding

w3c standards compliant HTML, CSS3, and emails that work in any inbox

Experience

Assistant Director, Digital Marketing

Oregon State University College of Business
Corvallis, Oregon
Feb 2019-current

Responsible for the college's digital presence and storytelling across all platforms; plans, implements, and assesses web, social strategies, and technologies; including business.oregonstate.edu, mba.oregonstate.edu.

Oversee two full-time staff, including a web-developer and a lead writer, as well as four student-workers. Collaborate with stakeholders representing four distinct audiences: undergraduate, graduate, alumni, and companies. Project-manage outside contractors, including SEO/SEM experts, and web-developers.

Responsible for editorial, content, and social channel calendars. These include story-planning and execution for print, blog, email, and social posts.

Senior Online Producer

The Trust for Public Land
San Francisco, California
August 2011-July 2018

Responsible for the overall design, usability, and ongoing development of The Trust for Public Land’s web products; including the organizational website (tpl.org), sub-domains (parkserve.tpl.org), electronic communications, and other related sites.

Oversee and project-manage outside vendors, including developers, designers, filmmakers, and production companies.

Improve, maintain, and design the technical function of the website and integration of the CRM with the CMS.

Liaison between the Marketing and Philanthropy departments ensuring look and feel consistency across emails, lead generation tools, and advocacy tools.

Senior Digital Strategy Lead and Founder

The Hive Group
Berkeley, California |  Eugene, Oregon
January 2008 - 2011

Multi-media design and production, project management, Drupal & WordPress theme development.

Discover and identify client’s web technology needs.

Coalesce and manage team of contractors from hosting providers, to commerce, to database administrators.

Branding and development of CMS systems utilizing Drupal and WordPress.

Strong emphasis on marketing and branding for sustainability and triple bottom line companies.

Director of Media

OsoEco
Eugene, Oregon
January 2006 - July 2008

Responsible for creation and consistency of the OsoEco brand.

Design user experience (UX) and user interface (UI).

Worked with Chief Technology Officer and technology design team to determine user needs and work-flows, then designed interface accordingly.

Created and administered usability testing with individuals and groups; analyzed results, then developed strategies to change user flow on the site.

Created, designed, and managed company blog and newsletter. Oversaw social networking tools such as Facebook and Twitter.

Design and Strategy Lead, Co-owner

Me and Her Designs, Eugene, Oregon
January 2003 - 2008

Web, print, video creation and design.  

Created and implemented consistent branding across all media.

Specialized in creating websites, logos, digital video, and traditional print materials such as brochures and newsletters.

Instructor

University of Montana, Missoula, Montana
January 2001 - May 2002

Developed and administered curriculum for Media Arts 210, Creation of the Media Story, an undergraduate course.

Taught class sizes ranging from 20 to 45 students about storytelling through the visual mediums of digital video and web design.

Education

MFA in Media Arts

University of Montana
Missoula, Montana
Bertha Morton Scholar
(Go Griz!)

BA in History

Western Oregon University
Monmouth, Oregon
Summa Cum Laude
(Go Wolves!)

Honors and awards

  • 2012, Land & People Award, The Trust for Public Land
  • 2006, 2008, 2010 MarCom Gold Award, fund-raising videos, Committed Partners for Youth
  • 2003 Festival Des Champs-Elysees, Outstanding Screenplay & Female Interpretation, short movie Donor
  • 2003 Mostra Lambda Barcelona, Audience Award, short movie Donor
  • 2003 Best Dramatic Comedy, NY Independent Film and Video Festival, short movie Donor
  • 2002 Northwest Film and Video Festival, Judge’s Award, short movie Donor
  • 2001 Bertha Morton Scholar, University of Montana
  • 2000 Writing the Story, Assistant to the late Carroll O’Connor

Superhuman powers

  • Prioritization
  • Finding humor in the worst of times
  • Listening
  • Print material design
  • Creative writing
  • Script writing
  • Independent film-making
  • Video shorts
  • Typography
  • Photography
  • Rebuilding Schwinn 3-speeds*
  • Restoring Victorian windows**

*Note: To be completely transparent, when I was done there may have only been 2 speeds, and not 3.

**Note: Ok. so my first window may not have opened when I was done; but it looked really good.