about Me

It’s deeply important to me that my work is meaningful; that what I produce, and that the lives my work touches result in something positive. This value, along with constantly learning, innovating, and finding time to laugh, form the basis of my guiding principles.

It has led me to work for organizations I believe in. I have spent the majority of my career working in the world of nonprofit organizations -- furthering social justice, equity, and making my community and world a better place.

You can contact me via email: adelewh@gmail.com

web redesign

Project Manager, UX, Designer

Description

In 2011 I was hired by The Trust for Public Land. At the time they were using Convio as their CMS; which had extreme limitations for SEO, social sharing, and SEM.

Throughout 2012-13 I led moving to an alternate platform. I defined requirements, worked with stakeholders, hired developers, created the design, and project managed the platform change.

Results

Flexible layout that allowed engaging storytelling.
Better integration with donation forms and donation flow resulting in increased donations.
Increased SEO.

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